Data In, Data Out. No Problem.

Openness is a part of WebTrends culture. You’ll find it easy to export from or import to Analytics. Common examples:

• To Microsoft Excel via an always up-to-date REST URL.
• To Terradata via our open API.
• To your email service provider via a CSV file with Email Exchange.
• To XML via a scheduled CSV file.

Have an idea or question? Talk it over on the Developer Network.

See Your Data the Way You Want

With the Webtrends iPhone app, your web site data and trends are never more than an arm’s length away. Beautiful visualizations and efficient navigation make it easy to:

• Access real-time key metrics for all of your profiles.
• Receive real-time alerts with push notifications.
• Select favorite profiles for quick access to important data.
• Review rolling date ranges with weekend overlays – 24 hours or 7, 28 or 91 days.

Tracking, Data Collection

• Capacity. Data collection centers never exceed 50% capacity.
• Scalability. Independent data collection provides unlimited ability to capture data.
• Secure Data. Global IT infrastructure and fully redundant data collection prevent data loss.
• Cross-Domain Tracking. First-party cookie for tracking visitors across domains without surrendering SSL certificate.
• No Data Sampling. All customer data is captured and analyzed.
• Rich Media. Measure rich Internet applications, online video, RSS feeds, consumer-generated media and more.
• Mobile. Unlimited customized metrics and toolkit for collecting data from mobile visitors.

Data Analysis

• Data Capture. Database tool that provides direct, secure access to web site data.
• Custom Date Range Picker. Compare results for specific periods of time – years, months, weeks – within Insight.
• Real-Time Data. Up to the minute data for key metrics – page views, visits, new visitors and page views per visit. (Insight only)
• Real-Time Alerts. Receive alerts when key metrics exceed high or low marks you designated. Delivered via the interface when you log into Analytics, e-mail, authenticated RSS, SMS text messages or direct Twitter messages. (Insight only)
• Date Compare. Date range you are viewing and the date-rate range of comparison data.
• 5-Point Scenario Analysis. Detailed view of where - and why - visitors drop.
• Scalability. Independent data analysis provides extra server capacity for data analysis.
• Mobile Analytics. An unlimited number of customized metrics and a toolkit to measure and report on visitor interactions with your mobile applications and sites.
• Compare Metrics. Metrics for reports in sortable columns.
• Calculated Measures. Drag and drop customer results and other data into reports.
• RSS Overlays. Correlate data from any public or private RSS source with your analytics data. (Insight only)
• Measures. Create unlimited custom/calculated metrics, perform unlimited correlations.
• Lookup Tables. Use your own data as report dimension values, hierarchies.
• Customized Reports. Powerful, flexible report configuration.

Data In/Out, Standards Support

• Behavioral Retargeting. Integrate Analytics with any email service provider to extract web activities for custom email.
• Data Collection API. Send data from mobile applications, devices and other sources to Webtrends hosted collection service.
• Data Extraction API. Integrate Webtrends data with Excel or reporting applications.
• Import/Export. Multiple standards-based methods of data extraction in one a drop-down menu within the table of contents.
• REST URLs. Integrate data into Excel or dashboards, widgets and other analytics applications.
• REST URL Generator. Build Rest URLs for Excel 2007 and your own applications. (On Demand interface only)
• Insight Interface. Works with every major modern browser. Uses HTML, CSS, JavaScript.
• Scheduled Exports. One-time or repeated export/delivery of reports.
• Open Database Connectivity. Retrieve your data using ODBC calls.
• SOAP-Based Web Services. Export/import data using SOAP-based web services.

Data Rendering, Reporting

• Account Dashboard. Unprecedented visualization of key data across all of profiles.
• Profile Dashboard. Holistic view of an individual profile, with multiple embedded views.
• Trend View. Powerful new trending data for time-based visualization of key data.
• iPhone Application. Key metrics and Insight views optimized for the iPhone. (On Demand interface only)
• Table View. Data in easily formatted columns.
• Notes. Attach notes to charts and data points. Share broadly or keep private. (Insight only)
• 24-hour View. Key metrics for the most recent 24 hours, along with comparison trend data for the previous 24 hours, shown in the Insight interface. (Insight only)
• Today View Metrics for the current day, compared to the previous day, shown in the Insight interface. (Insight only)
• Drill-Down Reporting. Delve into data as much as 20 levels.
• Scenario Analysis. Visual conversion funnels show how visitors move through a site.
• Story View. Key metrics translated into a narrative with non-technical language. (Insight only)
• Exceptional Days. Days when goals are reached for key metrics are prominently called out. (Insight only)
• Weekend Overlay. Shows how trends for key metrics align by days of the week. (Insight only)
• SmartView. Performance overlays let you review standard metrics for pages and specific content.
• Rolling Data Range. Always gives you a default starting point to do analyze site results.
• Referenceable URLs. Distinct URLs provided for every report to simplify sharing, updates.
• Web 2.0 Reports. Preconfigured reports rich media.
• Dashboards. Customized to provide updates on important metrics, performance goals.
• Report in 9 Languages. Report on your data in nine languages. (On Demand only)

Ease of Use

• Insight Interface. Intuitive, interactive experience. Click on charts to explore data.
• On Demand Interface. Streamlined graphics and charts offer “glanceable” information. (SaaS only)
• Tag Builder. Interface lets you quickly create standard and advanced tags.
• Streamlined Administration. Customized access rights for individual users or categories of accounts.
• Report Meta Search. Search for a specific metric or dimension across all of the reports in a profile.
• Hover Stats. See exact metrics for an individual day in Trend View and RSS Overlay.
• Copy and Paste from Data Tables. All of the data in the data tables, formatted to be easily added to applications.
• Live Excel Dashboards in 3 Steps. Find report, copy REST URL, paste into Excel. (Insight only)
• Share in Account Dashboard. Click Share to export your account dashboard to a CSV file. (Insight only)
• Feedback. Get Satisfaction feedback tool built into the interface. (Insight Only)
• Simple CSV Export. Quickly export data for email or analysis in BI tools.
• Quick Stats for Key Metrics. Your most important numbers in one list.
• Report Filtering. Find reports by typing a measure or dimension into the filter.