Different departments have different site objectives and key performance metrics that they need to measure.  By making web analytics more accessible to everyone to use and more intuitive to understand, WebTrends 8 empowers your entire organization to make smarter business decisions and improve the web initiatives that they manage.

Select a job role within the diagram on the left to learn how WebTrends 8 benefits your entire organization.

To effectively manage your business and make the right strategic decisions, you need to understand the complete financial impact the Web channel has on your overall business. With WebTrends 8 you can:

• Track key metrics through an Executive Dashboard delivered directly to your desktop every morning
• Gain the peace of mind from choosing a flexible solution that will work for your organization today and tomorrow

In order to maximize your marketing ROI, you need to know which marketing campaigns and programs are most successful, and eliminate the poor performers. With WebTrends 8 you can:

• Drilldown into your campaign results with remarkable granularity to easily identify what's working
• Track both paid and organic search results through to revenue
• Execute A/B testing on different variables, such as creative, offers, calls-to-action to measure and optimize on the best performers

The success of your web site as an effective sales channel hinges on having insight into your merchandising mix, sales promotions and online shopping cart process. With WebTrends 8 you can:

• Identify holes in your shopping cart and check-out process to minimize abandonment
• Drilldown into your full product hierarchy and evaluate how certain products are performing, from a category level down to individual product SKUs
• Understand which promotional offers are driving the highest revenue

Managing a web site isn't just about making sure links work and pages load quickly. You also need to ensure that your site meets the needs of your visitors and delivers an optimal experience. With WebTrends 8 you can:

• Increase conversion through the key scenarios on your site by pinpointing and correcting high abandonment pages
• Understand exactly which content your visitors are most interested in and optimize the paths they take to and from that content

Your business users need comprehensive web analysis, but your IT staff if running on limited resources. Now you can empower the business users across your entire organization to answer their own web questions. With WebTrends 8 you can:

• Give business users relevant and actionable information at their fingertips
• Easily manage reports, user rights and profiles with a sophisticated administration console

Decrease operating expenses and improve customer satisfaction by improving the effectiveness of your online customer service tools and content.

• Improve the effectiveness of your online self-help and knowledge base content
• Increase the conversion rate of your online customer service scenarios
• Integrate web data with call center data for a complete ROI analysis