WebTrends 8: Web Traffic Analysis and Web Site Marketing Analysis

Using WebTrends Certified Consultants EMS is able to provide a range of services to assist clients with both implementing and using all versions of the WebTrends Web Analytics product family.

The content of the training can be varied considerably to meet specific requirements and reflects the version of WebTrends in use, user types eg line of business, e-Commerce team, IT team and user experience levels. The following elements are typically included:

Introduction to basic log file analysis
Creation and use of Profiles
Viewing and understanding Reports
Use of Filters
Use of Macros and Wildcards
Use of Templates and Dashboards
Creation of Custom Reports
Use of Regular Expressions
URL Parameter Analysis
Creation of Content Groups
Path Analysis
Scenario Analysis
Advertising Views and Clicks
Session Tracking
Additional Advanced features / use of Smart Source Data Collector

EMS offers both one and two day onsite courses. Blocks of days can also be purchased on an annual basis in order to allow for ongoing training and support where this is a requirement.