Complete web analytics isn't about more reports. It's about increasing conversion rates, optimizing marketing campaigns and improving web site ROI. It's about having the complete picture of your business results. WebTrends 8 is the only solution that delivers complete and accurate analysis across all your web initiatives.
Select an area of insight within the diagram on the left to learn how you can improve your results in each of these seven key areas.
Optimize Your Marketing Campaign Results.
In order to get the highest return from your marketing spend, you need the complete view into which campaigns are successful and which ones aren't. From email marketing and online advertising to affiliates and partner programs, WebTrends 8 allows you to drill down through your full campaign hierarchy with detailed analysis of response rates and campaign conversion metrics.
Take the Mystery out of Search Engine Marketing & Optimization.
Search engine rankings, pay-per-click, bid management, adwords, keywords, paid inclusion - improving search engines results is a complicated science. WebTrends 8 makes it easier to identify how to best invest your time and money on search engines, by allowing you to distinguish between organic and paid search results, drill down into metrics by search engine and search phrase and integrate your pay-per-click cost data with your web site statistics for complete ROI analysis.
Drive More Targeted & Cost-Effective Business.
The secret to retaining more customers and building customer loyalty is segmentation. Different segments of visitors have different objectives, preferences and buying habits. With WebTrends 8 you can tap into the power of a relational database and create sophisticated segmentation rules to uncover your most valuable customer segments, analyze their preferences and deliver the right messages and offers. You'll be satisfying your customer needs while adding to your bottom line.
Drive Profitable Sales Activity.
The success of your web site as an effective sales channel hinges on having insight into four key areas: your merchandising mix, your online shopping and checkout processes, your product descriptions and your sales promotions. WebTrends 8 maximizes the profitability of your product portfolio by understanding which products are in highest demand and where exactly your customers abandon your online shopping process.
Reduce Customer Support Costs.
For many organizations, the Web is an important customer support channel. Through web-based applications such as internal search, knowledge base and other self-help applications, organizations are looking to decrease costs and improve customer satisfaction by improving online issue resolution. WebTrends 8 helps you optimize these efforts by evaluating the effectiveness of customer support content and by enabling you to improve conversion through your customer support scenarios.
Increase Web Site Conversion.
WebTrends 8 offers the most complete navigation analysis so you can optimize conversion for each page, each path and each conversion scenario on your site. With advanced visualization, you'll be able to transform complex path and scenario reports into easy-to-interpret visual diagrams that help you to make smart decisions about page real estate and optimal conversion paths.
Determine the ROI of Every Page.
Content is essential to the success of every web site, but it's expensive and time-consuming to manage. WebTrends 8 allows you to easily gauge the effectiveness of your content from a high-level perspective, as well as evaluate very specific page real estate. With the most complete content analysis, you'll be able to determine which pages are driving qualified visits, and which pages are confusing visitors and driving them to exit your site.
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